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Want to get the most out of your social media marketing strategy? Here’s a few quick and easy steps you can take to start optimising your content today.

When used correctly, social media marketing is a powerful tool that can help you improve your brand visibility. However, if you’re stuck doing the same ol’ thing everyday and aren’t actively brainstorming innovative ideas for content, you might not be getting the most out of your strategy. With over 91% of marketers doing business on social media and taking time to priortise their strategy, it pays to stand out from the rest and take time to optimise your social content, too.

Not sure where to start? Don’t worry we’re here to help.

Here are a few quick and easy steps you can take to start optimising your social media marketing today.

Be authentic and add value

The truth is: that consumers don’t love overly salsey content. Instead of using your social media marketing strategy to sell, sell, sell – look for ways to add value to their timeline and build a connection with the individual.

Work on creating a voice for your brand that relates to your consumers. Think deeply about your target audience. What can you do to connect with their culture? How can you break down the wall between customer and brand? Once you figure out how your brand can stand out from the rest, you’ll want to start working on content that supports your message.

Consider utilising more video content

It’s true what they say: video content is the future of social media marketing. Studies show that over 54% of social media users prefer video content over text, images, stories, and live videos.

However, it’s one of the most underutilised content types marketers use. Why? Because marketers believe the video content needs to be perfect to represent their brand.

The good news is: Perfection is a thing of the past. Consumers want organic, relatable content. Just look at TikTok. The video content on this platform works because of how real it feels. Video content doesn’t just stop at TikTok. It can generate engagement on Instagram Reels, Twitter, Facebook, and YouTube.

Don’t underestimate the power of UGC

UGC stands for User Generated Content. This content is created and posted by influencers or consumers that you can easily share with your profiles. It also works to help promote your brand across platforms and expand your reach to new markets.

As you start to establish your brand across different social media platforms, you’ll want to have UGC to help complement your efforts, and help increase traffic back to your page.

You don’t need a buttoned-up influencer strategy to get your hands on UGC. If consumers love your product, they will post for you! From there, your products will gain authentic exposure, and you’ll be able to increase the longevity of your branding efforts.

This content is unique because it helps build brand credibility and makes users more inclined to shop with you. To get more UGC from your audience, you’ll need to be supportive. Make sure you share their content on your page and interact with them. You can also set up a social contest to help you get more UGC, without breaking the bank.

Start building a community

A successful social media strategy is more than content and a great posting schedule. You’ll need a plan set in place to build a community. Community engagement is a must-have for any brand that wants to scale on social media and improve its image on different platforms.

After creating your content for the month, make sure you have someone who’s checking comments, replying to messages in your inbox, and looking for UGC. Don’t be afraid to interact with other like-minded accounts and engage with others. Every day that you do this, you’re improving your brand’s transparency on the platform and building a relationship with your users.

Revisiting and revising your social strategy

Not every piece of content you create is going to be perfect. It will take some time to create content that your audience relates to, and that’s okay. Don’t be afraid to try new things, and revise our social media strategy to fit your needs. Set aside some time to look back at your content monthly or quarterly. What post was great? What didn’t do so great? How can you use this to create better content in the near future?

A great social media marketing strategy isn’t built overnight. It takes time and patience to figure out what works for you, your brand, and your audience. There’s no better time than now to build your presence on social media.