Artificial intelligence is no longer a question of whether your marketing team uses it. It is a question…
ShaneJuly 1, 2026
For the better part of a decade, B2B marketing budgets moved in one direction: towards measurable, attributable demand…
ShaneJuly 1, 2026
The numbers are uncomfortable but important: only 32% of CEOs currently trust their CMOs, and 34% of Fortune…
ShaneJuly 1, 2026
The B2B marketing hiring market in 2026 is producing a paradox: organisations are hiring faster than ever into…
ShaneJuly 1, 2026
For years, thought leadership sat in an awkward position in B2B marketing budgets — too valuable to cut,…
ShaneJuly 1, 2026
Account-based marketing was supposed to solve the problem of misaligned B2B marketing and sales. In many organisations, it…
ShaneJuly 1, 2026
Ask most B2B marketing leaders where their marketing operations function sits in their mental model and the honest…
ShaneJuly 1, 2026
The traditional marketing conference circuit is not disappearing, but its role in senior marketing professionals' development is shifting.…
ShaneJuly 1, 2026
PwC's 2025 Customer Experience Survey produced one of the most striking statistics in recent B2B marketing research: 89%…
ShaneJuly 1, 2026
Sustainability has spent several years as a B2B marketing topic that most senior practitioners treat with visible ambivalence.…
ShaneJuly 1, 2026
LinkedIn has become the default recommendation for B2B marketing leaders looking to build their professional profile, demonstrate thought…
ShaneJuly 1, 2026
There is a conversation happening in private rooms at marketing leadership events that rarely makes it into trade…
ShaneJuly 1, 2026
Artificial intelligence (AI) is rapidly becoming a transformative force, poised to revolutionise industries and redefine technological innovation. 2025…
Lukasz KaminskiJune 30, 2026
Marketing Leadership Hub's Exclusive Event with Goedhuis Waddesdon On a magical evening that combined fine wines' elegance with…
theacademyodevJune 29, 2024
In recent years, artificial intelligence (AI) has made significant strides in various fields, and one area where it…
Lukasz KaminskiMay 31, 2024
Beyond the Fear: How Artificial Intelligence is Paving the Way for Innovative Careers A common narrative has…
theacademyodevMarch 14, 2024