To develop a strong brand identity, you must build consumer trust. While other consumer motivators like convenience or…
theacademyodevFebruary 7, 2023
Growing customer trust Successful branding requires more than creating a memorable logo for a company. Branding also includes…
theacademyodevFebruary 7, 2023
Rock Rose Gin is a CoolBrand. It’s made by Dunnet Bay Distillers, the UK mainland’s most northerly distillery…
theacademyodevFebruary 7, 2023
Are you looking for new ways to engage with your audience? Tired of sophisticated marketing strategies that deliver…
theacademyodevFebruary 7, 2023
Brands across categories are increasingly investing in content marketing. From email newsletters to social media posts to video…
theacademyodevFebruary 7, 2023
Video will get you results! And fast… Did you know that the modern consumer spends a third of…
theacademyodevFebruary 7, 2023
Look at any mobile usage statistics, and the trend is clear: we rely heavily on our smartphones in…
theacademyodevFebruary 7, 2023
Are you constantly looking for ways to make your customers feel recognised? If so, you are in the…
theacademyodevFebruary 7, 2023
Members joined us on 2nd of December for a festive Private Dining Evening at the stunning hotel Coworth…
theacademyodevFebruary 7, 2023
The once complex buyer journey has become more streamlined following the COVID-19 pandemic. More than three-quarters of B2B…
theacademyodevFebruary 7, 2023
Marketing is an extremely useful approach in the effort to get in front of an audience and convey…
theacademyodevFebruary 7, 2023
An insightful article from our CoolBrand, CanO Water, highlighting the benefits of why drinking water out of a…
theacademyodevFebruary 7, 2023
With more and more consumers shifting to digital channels to interact with brands, you’ve likely heard the phrase,…
theacademyodevFebruary 7, 2023
What is content marketing? Content marketing is a form of inbound marketing where the aim is to create…
theacademyodevFebruary 7, 2023
Right now, everyone is talking about how important it is to differentiate your brand. However, some people are…
theacademyodevFebruary 7, 2023
Why is Brand Equity Important in Marketing? Brand perception is more important than ever before. Today’s consumers have…
theacademyodevFebruary 7, 2023