Shane

Artificial intelligence is no longer a question of whether your marketing team uses it. It is a question…

For the better part of a decade, B2B marketing budgets moved in one direction: towards measurable, attributable demand…

The numbers are uncomfortable but important: only 32% of CEOs currently trust their CMOs, and 34% of Fortune…

The B2B marketing hiring market in 2026 is producing a paradox: organisations are hiring faster than ever into…

For years, thought leadership sat in an awkward position in B2B marketing budgets — too valuable to cut,…

Account-based marketing was supposed to solve the problem of misaligned B2B marketing and sales. In many organisations, it…

Ask most B2B marketing leaders where their marketing operations function sits in their mental model and the honest…

The traditional marketing conference circuit is not disappearing, but its role in senior marketing professionals' development is shifting.…

PwC's 2025 Customer Experience Survey produced one of the most striking statistics in recent B2B marketing research: 89%…

Sustainability has spent several years as a B2B marketing topic that most senior practitioners treat with visible ambivalence.…