Coca-Cola is one of the most recognisable brands in the world. Within the UK, the brand is worth more than £1bn and reinforces its position as market leader in the soft drinks category through ongoing brand and product innovation
Member name
Coca-Cola
Brand values
The Coca-Cola brand purpose is to ‘Refresh the world and make a difference.’
This works in tandem with its vision to craft the brands and choice of drinks that people love, to refresh them in body and spirit, while creating a more sustainable business. The aim is to be part of a better shared future that makes a difference in people’s lives and communities as well as for the planet.