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Coca-Cola is one of the most recognisable brands in the world. Within the UK, the brand is worth more than £1bn and reinforces its position as market leader in the soft drinks category through ongoing brand and product innovation

Brand values

The Coca-Cola brand purpose is to ‘Refresh the world and make a difference.’

This works in tandem with its vision to craft the brands and choice of drinks that people love, to refresh them in body and spirit, while creating a more sustainable business. The aim is to be part of a better shared future that makes a difference in people’s lives and communities as well as for the planet.