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Fanta is an ally to the exceptional human beings who are playful at heart; those who never let go of their lust for life, whatever their age. Its range of colourful fruity flavoured drinks have driven growth in the carbonated soft drinks market, whilst spreading a sense of fun.

Fanta’s aim is to be ‘infusing the world with diverse playfulness’. It is a spirited and colourful brand which is all about having fun. The core of the brand is to be young at heart and to emanate the feeling of not taking life too seriously.