What is digital marketing?

Digital marketing refers to the use of digital channels to promote or market products and services to consumers and businesses.

How has consumer behavior changed with digital marketing?

Consumer behavior has shifted towards online research and purchasing, influenced by social media and digital advertising.

Social media serves as a platform for brands to engage with consumers, share content, and drive traffic to their websites.

Brand engagement is crucial as it fosters loyalty and encourages consumers to advocate for the brand.

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