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An insightful blog post from our brilliant CoolBrand Home Grown, discussing all the benefits of being a Home Grown Club member. Home Grown is the private members’ club that provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential…

Home Grown is not your usual exclusive members’ club in London. We recognise the importance of creating a community for business leaders to thrive.

Here’s five reasons, Home Grown is the place to be;

Unrivalled access to business leaders

We have a vault of the brightest minds in business, our community is made up of up and coming entrepreneurs to affluent investors. Here’s some of their personal reviews;

Anthony Tasgal, Author/Speaker, Strategist and Director.
“We are all crying out for opportunities to bump into other people, to spark ideas off them that make us happier, more fulfilled and more imaginative: Home Grown is a forum for just this creative serendipity

Bobby Lane, CEO of Factotum
“My newest business was born on these very premises. We had our first team meeting in the salon and pitched our first three clients onsite.”

Omer Shaikh, Principal Partner, RF Capital Partners
“Home Grown has proved invaluable as a private home from home when coming down to London for key business meetings with us. The results speak for themselves and we have successfully completed over £75m of new investment for our clients in 2020, plus are on track to top £100m in early 2021.”

Jamie Macdonald Murray, Lisarb Energy & Nalu Homes
“I closed a funding round with investors for Talo Homes (now known as Nalu Homes) whilst having lunch at the Home Grown restaurant.”


While helping successful businesses is our primary focus, we recognise the importance of supporting bright minds in the early stages of creation as well. In  2021, we held our Green Shoots Competition and one of our finalist, Fussy, received capital and resources to kick start their business. They subsequently went on Dragon’s Den this year and received a funding of £50,000 and their partnership of 2 dragons.

Carefully curated list of events

Our list of events are well curated to cover personal and professional development. We have events centred around wellness, finance, infrastructure/property, community, leadership, talent/skills and markets. Our events focus on the categories of high net worth individuals and provide insights and opportunities for our leading experts to share their knowledge.

Some of our key events include;

Rockstar series

Highly successful entrepreneurs/founders come down to share their business story, insights, challenges and answers questions from our guests.

Past Rockstars include:


Crocodile Lair in partnership with SFC Capital

SFC Capital is leading early-stage investment firm providing capital and support to British start-ups. We host the crocodile lair series, where handpicked rapidly growing innovations from SFC’s portfolio come to Home Grown to pitch their businesses for more funding.

Supper for Six

Supper for Six is one of the events synonymous with Home Grown. Members are allowed to invite an additional guest to a blind supper with other members/guests. This results in a table of business leaders from different fields put together to network and get to know more about each other. This ingenious and delicious idea allows potential professional relationships and partnerships to form.

Property Events

According to the Ultra-High Net Worth individual (UHNWI) report, one of the top three focuses of high net worth individuals is property. At Home Grown, we recognise that, which is why we have a whole category focused on infrastructure. Often, we invite down researchers from top property estate companies i.e. Savills and property estate CEOs to share market projections and and trends for our members and guests to capitalise on.

Past events images: Home Grown Club (@homegrownclub) • Instagram photos and videos

Recently we hosted the Scale-Up Launch event, here’s a quick video of the event

Bespoke venue spaces for professional and personal meetings 

We have a list of spaces that can accommodate anywhere from 2 guests to 100 guests for all sorts of professional events, e.g. annual general meetings, product launches, client pitches and presentations, management meetings, conferences, networking events and many others. Our members get preferential rates for all venues booked.  This is the perfect place to make a last impression of clients and friends.

‘Meet the members’ session in one of our lounges

If you’re interested in a tour, email us at

British culinary cuisine and plush bedrooms

Hamachi yellow tail, both charred with miso and toro tartare,
crispy rice cake, spring salad, yuzu ponzu

Whipped milk pannacotta, toasted meringue,
burnt honey and ginger

Our restaurant serves quintessentially British cuisine with an experimental twist. Our chef creates seasonal dishes that are raved about and our dedicated in-house pastry chef, Kasia, makes the finest desserts just for our guests. We offer 35 bedrooms of different sizes that have been carefully designed to be visually appealing and provide the highest levels of comfort. We have a reception service available 24 hours a day, our front of house staff executes exceptional service and nothing less. Many members have raved about the excellence in our customer service and whenever they’re in London, we’re their first pick for accommodation.

Exclusive access to members benefits

Our members are given preferential treatment when booking events and venue spaces at competitive rates. Additionally, all members get complimentary one-on-one sessions with business accountants and auditors, recruitment firms, corporate lawyers, wealth management companies and discounts for valet parking, health assessments, luxury cruises and many more.

View our benefits at: 


For many of our members, the membership is priceless and pays for itself with a amazing community of business leaders and partners. If you believe that you would be a great addition to our community, contact our membership team to discuss options at

Home Grown is the private members’ club that provides entrepreneurial pioneers with unique resources to unlock the true value of their business potential…