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Customer purchasing behaviour is a complex subject influenced by several factors, among them brand loyalty. In today's dynamic…

Social media has changed the way that we connect and engage with brands. The relationship between a brand…

Gone are the days when you operated your business on intuitions, assuming that all your customers had uniform…

Interactive content marketing is the future of online marketing. But that doesn’t mean it’s effortless to get right.…

Modern marketing has adapted to customers’ needs and desires. Marketing practices are all about the bond between companies…